Marketing Strategy & Consulting
Do you need a strategic marketing plan, marketing audit or assistance from a marketing consultant? Our experienced team is here to help!
Strategic marketing plan
Marketing sits in service of your business goals. A strategic marketing plan is a document that helps demystify marketing practices and provides some structure to what your marketing outputs should be. It can:
- Give you a clear direction on who your unique target customers are
- Help you understand what channels to focus on
- Help you understand what budget is reasonable for your business/industry
- Identify opportunities, storytelling elements, brand position and strengths
- Highlight strategic partnerships, affiliations or initiatives
- Provide an audit of your current activities, outputs, tools and resourcing
- Offer recommendations and tangible actions for short, mid and long-term timeframes
- Identify tools and resources, opportunities, and ideas
A marketing plan is a foundational business document for any business owner and takes marketing out of the too-hard basket.
Marketing audit
A marketing audit provides an objective overview of your current marketing efforts, including what's working, what could be improved and where opportunities exist.
A marketing audit can encompass your entire brand or a subset of it — such as a specific campaign, channel (website, social media, advertising campaign etc), and can also look at your resourcing options.
We create an objective report and bring to light any relevant insights.
When to do one?
- If there have been significant market changes in your industry
- Lack of results from your marketing efforts
- Notable business changes e.g. a new partner or a merger
- Planned investment e.g a new product or service
Marketing consultancy
Baker Tilly Staples Rodway Taranaki marketing manager Sarah Ellem offers a wealth of experience in the marketing field and is available for one-to-one coaching, mentoring or consultancy on an "as needed" hourly rate basis. If you want an impartial someone to offer marketing guidance, insights, ideas and/or to review any marketing opportunities that come your way, she can support you.
Sarah has more than 20 years’ experience; is a member of the Chartered Institute of Marketing and the NZ Marketing Association, holds a BA in Marketing and PR, and is a registered NZ Business Mentor.
Contact Sarah for a free one-hour consultation: sarah.ellem@bakertillysr.nz
Client testimonial – Sharp Tudhope Lawyers
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